Keith A. Whitestone
Executive Vice President
Keith is a seasoned executive with over 30 years of multi-faceted consumer products experience, with over 20 years at senior leadership and management levels. His vast professional background includes both domestic and international experience with Fortune 500 companies, mid-level companies, entrepreneurial and start-up ventures. He has specific expertise in the following areas: Sales, Sales Management, Business Development, Marketing, Distribution, Operations, Strategic Planning, Business & Execution Plan Development, Financial Management, and Capital Raise.
Keith has demonstrated ability and skill to develop strategies that deliver volume, market share, profit, margin and equity growth. His specific beverage industry experience includes: carbonated soft drinks, alcoholic beverages, new age products, functional beverages, and waters and juice/juice-related products. Keith's extensive product and category platform experience includes: branded, private label, control label, contract pack, and vending. Keith has held senior corporate sales, field sales and marketing positions with Polaroid Corporation, Philip Morris, Dr Pepper/Seven Up, Quaker Oats and Foto Fantasy, Inc. He has also held senior management positions at Total Quality Beverage, Inc., and Xstream Beverage Network, Inc., both start-up/entrepreneurial-branded beverage companies focused on sales, marketing, merchandising, distribution and consulting in the New Age Beverage category. Keith is a graduate of the Carroll School of Management at Boston College.